KJB Digital Hits the Airwaves with Fresh Spring Radio Ads
- KJB Digital
- Mar 16
- 2 min read
Spring is all about fresh starts—and what better way to kick off the season than with brand-new radio spots? On March 7, 2025, KJB Digital recorded two dynamic 30-second ads at the renowned Wolf Willow Studios in Edmonton, Alberta. Featuring the unmistakable voice of Oilers broadcaster Gene Principe, these ads bring a mix of creativity, humour, and expert digital marketing insights straight to the airwaves.
The two new spots, titled "Gene’s Poem" and "The Marketing Coach," play to Gene’s well-known love of wordplay. In "Gene’s Poem," he delivers a witty, rhythmic take on why businesses need KJB Digital in their corner. Meanwhile, "The Marketing Coach" brings KJB Digital CEO Ken Barnes into the mix, as Gene gives a lively locker-room-style pep talk on the power of digital marketing.
“I had a blast recording these spots,” said Gene Principe. “They’re creative, fun ads that really showcase what makes KJB Digital stand out—sharp expertise, smart strategy, and a genuine passion for helping businesses thrive. I’ve worked with a lot of great teams over the years, but KJB Digital really clicks!”
Ken Barnes echoed the enthusiasm: “Gene’s energy and talent bring these ads to life in a way that truly captures what KJB Digital is all about. We want businesses to know that digital marketing doesn’t have to be complicated or overwhelming—we’re here to coach them to success.”
The ads begin airing March 17 on BOUNCE 98.5 and MOVE 97.1 in the South Okanagan, with a North Okanagan rollout on 107.5 Beach Radio later this spring.
And there’s more to come—KJB Digital is set to record additional ads in early fall, once again featuring Gene Principe. “I’m already looking forward to the next round of spots,” Gene added. “Recording more ads is a sound decision—and I can’t wait to turn up the volume on the next campaign!"
About KJB Digital
Founded in 2019, KJB Digital is a full-service digital marketing agency headquartered in Penticton, BC, with a satellite office in Calgary, Alberta. The agency specializes in web design, SEO, marketing strategy, paid advertising, and content marketing, serving clients across a range of industries throughout Western Canada. From small businesses to large enterprises, KJB Digital helps brands thrive in today’s digital landscape.
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